Data Intelligence Cycle: connect, govern, analyze, activate, optimize

1. Connect: Create a Connected Foundation

   • Unify fragmented data across the enterprise.

2. Govern: Build Trust in the Data

   • Establish quality, ownership, security, and standards.

3. Analyze: Turn Data Into Intelligence

   • Reveal patterns, insights, and opportunities through analytics and AI.

4. Activate: Put Intelligence Into Action

   • Embed insights into workflows, applications, automation, and decisions.

5. Optimize: Continuously Improve

   • Measure outcomes and use performance data to improve what happens next.